Local Business Systems | Eva Petrakova · Decision Infrastructure

Local Business Systems

You do the work.
I make sure people find you
and nothing falls through.

Most small service businesses lose jobs not because they are bad at what they do, but because they are hard to find and slow to respond. I fix both. You just focus on your work.

AI search is already changing how customers find local businesses. Most local businesses are invisible to it. That is what this fixes.

Book a 15-minute call →

I look at your business before the call. You leave with a clear picture, no obligation.


Three things that cost you jobs every week.

None of them are about how good you are at the work.

01

You are invisible

When someone asks ChatGPT or Google for a service like yours, businesses with the right online structure come up. Most do not have it. You might not either.

02

You miss the call

You are on site. The phone rings. By the time you call back, they have already spoken to someone else. That job is gone.

03

You carry it all

Every enquiry, every review, every update to your listing lands on you. There is no system. There is just you, after hours, catching up.


70%
of enquiries are closed by businesses that respond at first contact. Callbacks close around 20%.
Source: Alex Hormozi research on speed-to-lead
3.2×
more likely to be recommended by AI search tools (ChatGPT, Google, Claude, Perplexity) when your site has the right structure in place.
Source: Frase.io AEO research, 2026

Two options. Both fully managed.

This is not a marketing service. No ads, no chasing likes, no brand strategy. It is an enquiry system: built so people can find you, so no call goes unanswered, and so every job becomes a reason the next person calls you instead of someone else.

Every system is built around your specific trade, your workflow, and how you like to work. Nothing is generic.

Foundation
  • Get found
  • Google Business managed and kept current
  • Blog posts 2/month (more ways to be found)
  • AI readability (so AI can recommend you)
  • Capture the enquiry
  • Missed call auto-response with automatic appointment booking
  • Booking form on your website
  • Build trust
  • Review automation after every job
  • Monthly report
£650/month
£1,195 setup · First month included

Foundation suits trades, coaches, therapists, and health practitioners: Google and search are the main discovery channels. Full System suits salons, aestheticians, dog groomers, and gardeners: visual content drives bookings directly. Not sure which fits? We work it out on the call. No long-term contract. Cancel any time after the first three months. The minimum exists because Google Business and blog posts need time to compound.

Optional add-ons

AI voice assistant: answers calls when you cannot and books appointments automatically. No missed opportunities. Ask about this on the call.

Website chatbot: a chat widget on your site that handles enquiries and guides visitors to book directly. One-off setup fee. Ask about this on the call.


Everything that should be running while you are working.

Google Business
The panel that appears on Google and Google Maps when someone searches for your trade in your area: hours, photos, reviews, contact details. Most businesses set it up once and forget it. I keep it current and active every week.
Blog posts
2 per month. Each one is a page Google and AI can find you through, written around questions your customers actually type: "best electrician in Kingston", "how much does a garden redesign cost". More posts means more ways to be found, without paying for ads.
AI readability layer
Schema markup that tells AI exactly who you are, what you do, and where you are. This is what turns a listing into a recommendation.
Missed call response
When a call is missed, an instant message goes out with a booking link and automatic appointment booking based on your availability. The enquiry does not go cold.
Review automation
After every completed job, an automatic message requests a Google review. Reviews are a primary signal AI uses to recommend local businesses.
Social posts Full System
Send one photo or video from a completed job. Your face can be in it but does not have to be. We are not trying to turn you into a content creator. We are getting you quality clients. I write the caption, format the post, and publish it.
Monthly report
Enquiries caught. Reviews generated. Google visibility change. You see the numbers every month.
Website build If needed
If you don't have a website, I build one: simple, modern, and functional. Fast to load, built for local search, with a booking form and the enquiry system already built in.

The owner who is on site, not at a desk.

Any local service business where the owner does the work and admin is what is left over at the end of the day.

Trades
Electricians, plumbers, roofers, solar installers, painters, landscapers. Missing calls costs jobs. Enquiry system and search visibility fix both.
Health & Wellness
Physiotherapists, personal trainers, health coaches, osteopaths, nutritionists. Clients research for weeks before they reach out. AI-optimised content builds trust through that process.
Coaches & Therapists
Life coaches, business coaches, counsellors, psychotherapists, talking therapists. Clients decide slowly and on trust. Content that answers their questions before they reach out, a booking form that removes the back-and-forth, instant enquiry response at any hour.
Personal Services
Salons, barbers, aestheticians, nail technicians. Google visibility, review automation, and instant response to booking enquiries. Stay full without chasing.
Local Services
Cleaners, gardeners, dog groomers, driving instructors. Strong word of mouth is good. Being easy to find when someone searches converts it into a booking.

Not suitable if you already have a marketing team managing this.


What people ask before they book.

What do you actually do each month?
I manage your Google Business listing, write blog posts, keep the AI readability layer current, respond to reviews, and run the enquiry and review automation. Full System clients also get their completed jobs published to Facebook and Instagram, produced from one photo or video you send. The same content also enriches the blog posts. You get a monthly report showing what has changed.
Do I need to do anything?
Very little. A photo from a completed job is enough. If you take a few shots as the work progresses, or a short video, even better: it gives the content more reach and gets more eyes on your work. Everything else runs without any input from you.
What if I don't have a website?
You don't need one to start. Google Business and the enquiry system work independently. If you don't have a website, I can build one: simple, modern, and functional. We discuss what makes sense for your situation on the call.
How long before I see results?
The enquiry system works from day one. Google Business improvements typically show within four to six weeks. AI citations build over 60 to 90 days as the content and schema compound. The monthly report tracks all of it so you can see exactly what is moving.
What is the difference between Foundation and Full System?
Foundation covers getting found and making sure no enquiry goes cold. It suits trades, coaches, and health practitioners where Google and search are the main discovery channels. Full System adds your completed jobs published to Facebook and Instagram, produced from one photo or video you send. The same content also enriches the blog posts. It suits salons, aestheticians, dog groomers, and gardeners where visual content drives bookings directly.
Why can't I just set this up myself?
You can. Google Business is free to claim, and most of the tools have self-serve plans. What takes time is the setup, the ongoing maintenance, staying current with how AI search works, and having someone who responds to reviews, checks the system is firing, and sends you a monthly report. If you have the time for all of that alongside running the business, you probably don't need this service.
Can I cancel anytime?
After the first three months, yes. The minimum is three months because Google Business, AI citations, and blog posts need time to build. Month one is the system live and capturing. Month three is where it starts to compound. After that, no contract. Stay because it is working, not because you are locked in.

Built by someone who builds systems for a living.

Eva Petrakova, local business systems consultant

I spent eight years building operational systems inside organisations that cannot afford failure: the Metropolitan Police, London Fire Brigade, and British Airways. The environments were different. The discipline was the same: clear processes, automated where possible, nothing falling through the cracks.

I now apply the same approach to local service businesses. The scale is different. The problems are not: information gets lost, enquiries go cold, good businesses stay invisible because nobody set up the structure.

Every system I build is tailored to the specific business. I work around your trade, your schedule, and how you actually want to operate.

See what is missing
for your business.

15 minutes. I look at your Google listing, your website, your enquiry flow. I tell you exactly what is costing you jobs. If you want to go ahead on the call, we can start that week.

Or email directly: [email protected]